steamboat season pass brochure
challenge: to develop the annual season pass brochure outlining the products, prices, features and benefits for steamboat mountain, colorado
solution: capitalized on national marketing efforts by using branding elements from the national ad campaign in the brochure. folded size: 6” x 11” flat size: 6” x 27”
stratton early booking campaign
challenge: to develop a compelling early booking direct mail campaign for stratton mountain in vermont
solution: utilized the strong stratton brand along with their signature “stratton shield” shape to create a self mailer with a unique die-cut flap for an engaging reveal. folded size: 6” x 9” flat size: 6” x 25.5”
whistler blackcomb peak 2 peak hang tag
challenge: to develop a rearview mirror hang tag for avis and hertz rental cars promoting the opening of the whistler blackcomb peak 2 peak gondola in british columbia
solution: a unique die-cut in the shape of the gondola which plays on the idea of the gondola hanging off the mirror like it hangs off the cable. backside features a short paragraph describing the peak 2 peak gondola. finished size: 5” x 8”
whistler blackcomb ski and stay free campaign
challenge: to develop a ski and stay free direct mail campaign with emphasis on “free” for whistler blackcomb in british columbia
solution: used the mail panel side to deliver the most important messages with the back side elaborating on the benefits. flat size: 6” x 9”
the gay mafia improv show
challenge: to develop the look and collateral for the gay mafia, an improv show featuring gay and lesbian comedians
solution: a godfather theme was utilized for the context of the show and a simple typographical logo in bright magenta capture attention. collateral included poster, news ad and web banners.
display+design grad poster
challenge: to design promotional materials for the display+design grad show that represents the program and the class
solution: to capture the essence of 25 individuals are the beginnings of everyone’s creative process—
doodles and sketches